9 Reasons Your Small Business Needs a Website This article will provide several reasons why your small business needs the help of a Maryland website design expert. You might think that your business doesn't need a website because it's too small. But not having an online presence will keep you from attracting potential customers. In case you're still not convinced that you need to hire an SEO professional, the following list contains very good reasons to call or email a website designer today.
- Your Business Website Sells Your Services or Products
Think of your potential website as a catalog. In this catalog, you'll list all of the products and services that you offer to your customers. When you have a company website, you won't have to reprint the entire catalog when you make a mistake. Instead, you could edit the mistake as you would on a Word document. You don't have to have print materials at all.
While your website acts as a sort of billboard, you will still need to actively market yourself and your business. In addition to a business website, you will need an effective SEO campaign, exposure on social media, and a content marketing plan. A Maryland website design expert can help with all of this.
- Your Website Is Open 24/7/365
Your website promotes your website at all hours, even when you're sleeping. While many small business owners want some time away from the office, you never know when an ideal customer will need to look for information. Allow yourself to be one of the options that a potential customer chooses.
- You Can Do Business All Over The World
With a website, your website can have a global reach. Now you can get clients and customers from all over the world. Your business can expand when you have an international customer base.
- You Can Do More Business Locally
You'll have more reach in your local area at first. You can put your business in front of the eyes of the people who most need your products and services. If you start an eCommerce website, for example, you can easily create a website with the help of a designer and be in business days or even hours later.
- The Vast Majority Of Your Clients Are Online
One 2016 study showed that most people expect a business to have an online presence. Over 80% of the study participants between the ages of 18 - 54 said that they are more likely to do business with a company that has a website. If a potential client can't find you, that's a client that you let slip through your fingers.
- You Can Educate Your Customers About Your Area of Expertise
Use your business website to talk about your company's mission and brand. Make sure that you create content that your current and potential customers will value. If people value your content, they will want to share it with others. For this reason, provide social share buttons on each page of your site.
- Make Your Business Website The Centerpiece Of Your Marketing Plan
The business website should act as the first part of your overall marketing plan. Work on the site before you worry about business cards or brochures. Most of the information that your customers will find useful should be on your company website. When you know what will go on your site, creating the flyers, brochures, and business cards will be a lot easier. Make sure that your website's sales copy actually convinces potential clients to turn into paying customers.
- You Can Increase Your Credibility With a Business Website
Years ago, customers wouldn't consider doing business with a company that didn't have a physical address. These days, most people consider a business with a website to be more credible than a company without one. Some potential clients may find it odd if you attempt to do business without a website. They may think that you are behind the times in a technological sense. They could even wonder whether or not you can afford to have a business website. Having a professional website can ensure that you appear to be a consummate expert in your field.
- You Also Need a Professional Email
You might have encountered businesses and freelancers that use a Gmail account for their business. Maybe you didn't think anything of it. However, you want to make the best possible impression on potential consumers. If you're looking to work with high-end clients, they may not take you seriously if you use a free Gmail address. Unless you're destitute, get a business Gmail account for $5 a month. You can also get a business email address from your web hosting provider. Your website design professional can teach you how to do that.